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Let’s face it, most users won’t even glance at the second page of Google search results, and actually, approximately 70% of website traffic comes from Google’s first page. In other words, your position matters, especially when it comes to the traffic your website generates. If you’re looking to improve the ranking of your website, we have compiled a list of creative tips to help you achieve your goals.
Expert in Your Field
Acquiring backlinks will heavily influence the rank of your website. There are multiple ways to acquire backlinks, from developing shareable content to collaborating with influencers. Another way of acquiring backlinks is by providing expert advice on Quora, Yahoo Answers, or Wiki How.
Of course, it’s important you have credentials or experience that prove you’re an expert in your field, but it’s very likely you have the right knowledge to help users find in-depth answers to questions that are relevant to your audience. It will also help you create a community around your brand, and if you use the links naturally, it will also be beneficial for your link-building strategy.
It’s worth noting that if you’re active on sites like Quora because they are growing exponentially in terms of traffic, you will need some time to become more prominent in that space. Otherwise, if you feel that you need some help regarding SEO, here are certain guest post services that can help you elevate your brand’s ranking.
Image-Optimization
This is actually an overlooked aspect of SEO, but you can influence the ranking of your website by adding alt descriptions to your images. Also, take the time to go through the post you have and images you included on your site, and you add appropriate alt tags on them. Of course, it’s equally important to have user-friendly content which is optimized with appropriate headlines; and you also need to break large chunks of text with images.
Content Marketing
There is no going around it – content is still king, and investing in high-quality content is a guaranteed way to build better relationships with audiences and improve your site’s ranking. Needless to say, in this day in age, you need to have a good content marketing strategy and regularly update the content on your website, blog, and social media accounts.
Even though it’s important to collaborate with other blogs that gain more traffic in your industry, it is equally important to continue investing in your own content by researching the appropriate keywords and trends in your sector to improve the visibility of your posts.
Also, make sure to repurpose your blog post for social media sites like Facebook, Instagram, or LinkedIn based on the attributes of your target audience and where they are likely to engage with your content. In addition, you can also collaborate with other publications and send them emails to feature blog posts from your website, which will also increase the exposure of your business.
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