Economy or Value – Which Type of Retractable Banner Stands Does Your Brand Need?

Marketing events and tradeshows – love them or hate them, it’s impossible to avoid the opportunities they present. These industry-based events give businesses of all sizes the chance to interact with potential clients, investors, and brand partners. The in-person interactions also help business leaders boost their brand’s popularity. You can also check Digitalspotlight.com to know more about digital marketing services for your business.- Economy or Value 

The COVID19 pandemic severely damaged the global event marketing industry. But it couldn’t kill it. Now, tradeshows and marketing events are back in full strength. Small businesses finally have the chance to promote their brands and new ideas among relevant customer audiences.

When participating in these events, businesses can opt for different types of marketing materials. The most popular ones are:

– Retractable banner stands

– Roll-up banner stands

– X-banner stands

Each type of banner has its own set of pros and cons. Depending on the brand’s needs, one type might be more suitable than the others.

X-banner stands are the most lightweight and portable type of banner stand. They’re perfect for traveling to different events or for businesses that have limited storage space. However, they don’t offer as much stability as other types of banner stands.

Roll-up banner stands are a bit heavier and less portable than X-banner stands, but they’re more stable and offer a larger print area.

Retractable banner stands are the heaviest and least portable type of banner stand, but they offer the most stability. They’re also the easiest to set up and take down.

So, which type of retractable banner stand does your brand need? 

Depending on your needs, you might want to consider a roll-up banner stand, an X-banner stand, or a retractable banner stand. No matter which type you choose, make sure to invest in a high-quality banner stand for optimal results.

Tradeshow Essentials – Retractable Banner Stands

To prepare for these events, companies from all industries are buying retractable banner stands. These banner stands have become “must-have” items at tradeshows and public events. They’re very affordable, easy to assemble, and highly effective at attracting the eyes of the attendees.

These banners also come with a lot of print space. Brand leaders can print marketing messages, high-quality images, names of partners/sponsors, etc., on these banners. The “retractable” nature of these banner stands also makes life very convenient for the brand representatives. The banner stands fold in and out very smoothly within seconds.

When shopping for these tradeshow essentials, you’ll have to choose between two categories – economy and value. Yes, they sound similar, but the two categories are completely different. All retractable banners have the same design. They all have spring-loaded rollers. But, economy banners and value banners are different in other ways.

Economy Banners

As the name suggests, “economy banners” are economical, i.e., cost-effective. These low-cost banners are typically used by businesses for short-term promotions. Want to create a big impact for an upcoming sale? Create a low-cost “economy banner” with temporary messaging and use it to promote the sale at tradeshows, public events, etc.

  • These low-cost banners can be printed specifically for short-term campaigns or promotions.
  • They’re not designed for long-term outdoor use. But, they perform perfectly well indoors.
  • They lack durability. But, they’re inexpensive, much lighter, and easily disposable.

Although these banners are typically made from lighter, less durable materials, they always perform well in small-scale, low-key trade events. If you’re not planning on using the same banners repeatedly at events, buying “economy banners” makes sense.

Value Banners

These banners are slightly more expensive. They’re designed to provide “long-term value,” hence the name. 

  • Value banners are typically crafted from super-durable materials like polypropylene or premium vinyl. These materials are washable. 
  • Value banners are reusable. The high-quality materials are also extremely print-friendly. Brand leaders can custom-print full-color graphics with up to 600 DPI. 
  • The retractable frames of these banners come with reinforced parts. These parts make value banners more stable and easier to assemble/disassemble. The fabric of value banners lasts longer. 

Value banners are ideal for brands that want their marketing materials to look and feel “premium” at tradeshows. Retractable “value” banner stands can also last for several years. 

Both value and economy banners offer unique advantages. Brand leaders must consider their marketing budgets and their long and short-term promotional requirements before selecting either.

Both value and economy banners offer unique advantages. Brand leaders must consider their marketing budgets and their long and short-term promotional requirements before selecting either.

The COVID19 pandemic severely damaged the global event marketing industry. But it couldn’t kill it. Now, tradeshows and marketing events are back in full strength. Small businesses finally have the chance to promote their brands and new ideas among relevant customer audiences.

To prepare for these events, companies from all industries are buying retractable banner stands. These banner stands have become “must-have” items at tradeshows and public events. They’re very affordable, easy to assemble, and highly effective at attracting the eyes of the attendees.

These banners also come with a lot of print space. Brand leaders can print marketing messages, high-quality images, names of partners/sponsors, etc., on these banners. The “retractable” nature of these banner stands also makes life very convenient for the brand representatives. The banner stands fold in and out very smoothly within seconds.

Comparing Economy or Value Retractable Banner Stands

When shopping for these tradeshow essentials, you’ll have to choose between two categories – economy and value. Yes, they sound similar, but the two categories are completely different. All retractable banners have the same design. They all have value banners are different in other ways.

 spring-loaded rollers. But economy banners and value banners use different types of materials.

There are a few things to consider when deciding between economy and value banner stands.

First, think about how often you’ll be using the banners. If you plan on using them repeatedly at events, buying “value banner stands” is a wise decision. The high-quality materials of these banner stands make them durable. They can be used for years without any problems.

On the other hand, if you’re not planning on using the banners more than a few times, buying “economy banner stands” makes more sense. These banners are made from lighter materials. They’re not as durable as value banner stands. But, they’re much cheaper.

Second, think about the “look and feel” of the banners. Do you want your banners to look and feel “premium”? If so, go with value banner stands. These banner stands are made from high-quality materials. They have a more “premium” look and feel.

On the other hand, if you don’t care about the “look and feel” of the banners, buying economy banner stands is fine. These banner stands are made from lighter materials. They don’t have a “premium” look and feel.

Third, think about your marketing budget. If you have a tight marketing budget, buying economy banner stands is the better decision. These banner stands are much cheaper than value banner stands.

Fourth, think about the size of your banners. If your banners are small, buying economy banner stands is the better decision. These banner stands are lighter and easier to carry around.

Finally, think about the warranty of the banner stands. Value banner stands usually come with a longer warranty than economy banner stands. So, if you want a longer warranty, go with value banner stands.

 

At the end of the day, choosing between economy and value banner stands is a decision that you have to make. Both categories have their own pros and cons. But, overall, value banner stands are the better option for most people.

Conclusion

Retractable banner stands are “must-have” items for any company that participates in tradeshows or marketing events. These banner stands are very affordable, easy to assemble, and highly effective at attracting the eyes of the attendees.

When shopping for retractable banner stands, you’ll have to choose between two categories – economy and value. Both categories have their own pros and cons. But, overall, value banner stands are the better option for most people. They’re made from high-quality materials, have a more “premium” look and feel, and come with a longer warranty.

Leave a Reply

Your email address will not be published.